As Lead Copywriter and Content Manager at Booster, a fundraising company that's helped 7,500 schools profit more than $600 million in much-needed funds, I worked on a number of high-impact projects.

In 2018, the Booster sales team came to us with a challenge: how can we communicate to schools just how much value is packed into the Boosterthon program? How can take potential clients "behind the scenes" and show them all the time, energy, people, resources, creativity, and innovation that goes into everything we create?

The answer: the wildly creative, compelling, and effective "Behind the Scenes" video.