Press On Paper Co.

In 2018, some friends and I had a crazy idea. We believed in the power of the handwritten letter, but we felt it had become a lost art the digital age. Plus, there wasn't an aspirational brand in the marketplace that was specifically targeted towards men.

So we launched a stationery brand aimed to inspire men to reclaim the power of the handwritten letter and use their words for good: Press On Paper Co. 

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From the beginning, I co-led the brand strategy, messaging, and positioning, in addition to writing foundational copy for the website, social media, and core products.