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Strategy • Ideation • Script Writing • Editing • Casting
Student Star Video
As Lead Copywriter and Content Manager at Booster, a fundraising company that's helped 7,500 schools profit more than $600 million in much-needed funds, I worked on a number of high-impact projects.
The Student Star Video is a fundraising innovation from Booster that allows parents to upload a photo of their student to create a customized video starring their child that politely (and hilariously) asks friends and family for a donation. Internally, the Student Star Video was known as "the single most important video we create each year," due to its astronomical impact on fundraising.
For five years, I helped create a brand new version of this high-impact video that's fun, engaging, and helps parents raise more funds for their kids' school.
In 2018, to go along with our character theme called MindSpark Mystery Lab, we created a Student Star Video that paid homage to the classic 80s film, Back to the Future. Click the play button below to watch it.
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