As Lead Copywriter and Content Manager at Booster, a fundraising company that's helped 7,500 schools profit more than $600 million in much-needed funds, I worked on a number of high-impact projects.

In 2016 and 2019, Booster completely overhauled its badly outdated site for its core product, Boosterthon. In both cases, I led the efforts to rewrite the content for the site and help reimagine its design.

Using the StoryBrand Framework, we put our customers at the center of the journey and used copy that specifically spoke to the benefits of using Booster, not just its features.