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Strategy  •  Ideation  •  Script Writing  •  Editing

Dude Perfect x Booster Student Star Video

As a freelance Senior Copywriter and Brand Strategist, I've worked on a number of high-impact projects for Booster, a fundraising company that's helped 7,500 schools profit more than $600 million in much-needed funds.

The Student Star Video is a fundraising innovation from Booster that allows parents to upload a photo of their student to create a customized video starring their child that politely (and hilariously) asks friends and family for a donation. Internally, the Student Star Video is known as "the single most important video we create each year," due to its astronomical impact on fundraising.

 
For the past five years, I've helped create a brand new version of this high-impact video that's fun, engaging, and helps parents raise more funds for their kids' school. 

In 2022, Booster officially partnered with Dude Perfect, the hilarious content creators and trick-shot artists behind one of the most successful YouTube channels of all time. I helped ideate, pitch, and refine an idea for a Student Star Video starring the DP bros. Then, I wrote, edited, and finalized the script that's on pace to raise more funds for schools than any video in Booster's history.

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