For the past seven years, Booster has held an annual online celebration called BoosterFest. It's a chance for the organization to thank their fans for a great semester and reveal the new character theme for the following school year.

For this project, I planned the social media, email, and content strategy, wrote the content, coordinated all graphics with the design team, and organized a series of Facebook LIVE videos featuring interviews with school partners, a Q+A with our founder and CEO, and the reveal of our new character theme. 

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All told, our digital efforts reached 25,000 people and generated a ton of engagement online.