As Lead Copywriter and Content Manager at Booster, a fundraising company that's helped 7,500 schools profit more than $600 million in much-needed funds, I worked on a number of high-impact projects.

In the spring of 2018 Booster hit an important milestone: 10,000 completed fundraising programs and over $200 million raised for elementary schools.  
 
To celebrate this momentous achievement, we created a countdown social media campaign that simultaneously built buzz for the Facebook LIVE video we aired during the 10,000th Fun Run and showcased all the educational resources we've funded over the years. I also wire-framed and designed a landing page featuring similar content and a contest for Booster fans. 

All told, we reached over 51,000 people through this campaign and received almost 4,000 engagements on social media. The story was also covered on FOX 5 local news.