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Strategy • Ideation • Script Writing • Editing • Wireframing
Character Video Library
As Lead Copywriter and Content Manager at Booster, a fundraising company that's helped 7,500 schools profit more than $600 million in much-needed funds, I worked on a number of high-impact projects.
In 2016, Booster launched BoosterthonCharacter.com, their first every Character Video Library, a Netflix-style site that housed over 60+ extra character videos for teachers to use throughout the year for brain breaks and teaching moments with their students.
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For two straight years, I helped concept every single series, wrote every script, and wire-framed the site.
Each series has a different ​conceit, and the videos themselves cover a wide variety of topics: classic character traits (e.g. respect, responsibility, honesty, kindness, etc.), PBIS behavior standards, social/emotional learning, and fitness.
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