As Lead Copywriter and Content Manager at Booster, a fundraising company that's helped 7,500 schools profit more than $600 million in much-needed funds, I worked on a number of high-impact projects.

In 2017, Booster launched its first ever holiday shop fundraiser: the Giving Market. Whereas most holiday shops provide cheap, junky items and are overly consumeristic, the Giving Market provides students with curated, high-quality gifts and actually inspires generosity. 
 
As Lead Copywriter, I was a part of the team that developed the program's strategic positioning, overall experience, and program materials. Additionally, I wire-framed the layout and wrote the bulk of the content for GivingMarket.com.