As Lead Copywriter and Content Manager at Booster, a fundraising company that's helped 7,500 schools profit more than $600 million in much-needed funds, I worked on a number of high-impact projects.

In 2017 our marketing team decided to place an ad in a national PTA conference booklet. Since the majority of the ads featured in the booklet were poorly designed and overly "salesy," we wanted to create an elegant ad that stood out to our PTA audience and conveyed a simple message: thank you. 

After we submitted the piece, our PTA contact immediately responded and said it was the best ad she'd ever seen in a conference booklet.